Peloton Soars After Deal With Lululemon to Share Fitness Content

Peloton Interactive Inc. shares rose 12% in early trading after agreeing to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.

As part of the accord, announced Wednesday, Lululemon will make co-branded clothing that Peloton will sell on its website and at retail stores. Peloton’s fitness content, meanwhile, will be offered to users of the Lululemon Studio Mirror, a $995 device that lets people work out in front of a 43-inch screen, and the apparel maker’s free digital app.

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